FACT SHEET

Cheminova India Limited

Cheminova was established in 1986 with the objective of manufacturing and marketing agrochemicals. Over the last decade Cheminova has gained a strong foothold in the Indian pesticide market and has built a good export base across the globe. The growing demand and acceptance of the Cheminova’s branded products and services has led into backward integration to manufacture high quality intermediates and technical grade products especially in the organophosphorous segment – the company currently accounts for about five percent of the Indian agrochemical market.

Cheminova is the 100 per cent subsidiary of the Danish pesticide and insecticide giant Cheminova Agro A/S (1999 Sales Turnover – DKK 2500 Mio) and has two plants in Panoli (Gujarat) manufacturing Technicals, Formulations and Intermediates.

1. Technicals – Cheminova’s manufacturing capabilities include Monocrotophos. Phosphamidon, Dichlorovos, Chlorpyriphos, Quinalphos and Acephate
2. Intermediates – produces two major intermediates like phosphorous trichloride and trimethyl phosphite for captive consumption
3. Formulations – the most significant share of Cheminova’s business is generated in formulations that are accepted throughout the country for the control of insects and diseases in many crop segments.

Cheminova’s Brands:

Several of Cheminova’s products enjoy strong brand equity in the Indian marketplace. Some of them are Lupus, Classic, Vazra and Lucid. The company has 20 other brands to cater to plantations and to farmers growing rice, wheat, cotton, oil seeds, pulses, spices, fruits and vegetables

Distribution:

Status - Live

1. History of IT at Cheminova

Cheminova India had Fox based legacy systems for payroll, financial accounting and depot management and inventory system in Novell platform. One of its group companies in Denmark Hardi Inc A/S is using Baan

2. Why was Baan selected?

According to Mr. Navin Singh, Sr GM-Finance, Cheminova India, "We evaluated SAP, and Scala besides Baan. We selected Baan because it could be implemented fast and was very cost-effective compared to the others."

3. Highlights of Implementation

Big Bang Implementation went live in nine months.This is the first site in Asia where a depot management interface has been developed between Baan and other software like Opel (Depot Management) and Focus (Payroll System). These run on a centralised server with VSAT connectivity to the remote users.

4. Scale Of Implementation

Headquarters in Mumbai is linked with the factory at Panoli (380 KMs) in Gujarat through VSAT (PAMA Links) with a central server.

5. Benefits

1. Real-time MIS available to the top management
2. With the achievement of 15 days of inventory the product mix will be optimised
3. Receivables monitoring on an ongoing basis
4. Input-Output to the production department is effective now
5. Complete integration of information across the HQ and plant
6. Excellent business tool and helps in doing the Make – Vs- Buy decision
7. With 20 odd depots the company is able to optimise the distribution chain
8. Excellent visibility of movement of materials in stores
9. Documents and data handling have been reduced drastically through a centralised database system
10. Finished goods and inventory distribution across the 20 odd depots have been reduced drastically
11. The company manufactures four technicals, two intermediates and 27 formulation products under almost 100 different packs. The current cycle time of 4 weeks is expected to go down by a week with Baan going live.
12. Extensive data integration between production, distribution, sales and purchase functions.

Adds Mr.Navin Singh, "Baan is helping us to actively monitor the optimised parameter settings of our entire business and we are also becoming more customer friendly ever since we went live on Baan".

1. No Source Code Customisation
2. Spend more time on Conference Room Piloting
3. Expectation management has to be proper

Email – svaidyan@baan.com